Friends & Family Pricing on a New Roof | Denver Roof Pros
★★★★★ 120+ Reviews
See your friends & family price in 60 seconds:

Every roofer has two prices. We only have one.

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The one for strangers. And the one for people they actually know. If your buddy owned a roofing company, you wouldn't expect to pay the same as a cold call off a billboard. You'd get the real price. That's what we give every homeowner in Denver Metro.

  • Materials + labor + a fair margin. No padding.
  • Same quality materials. Same full warranty.
  • Same experienced crew on every roof
  • 18+ years doing this. 120+ five-star reviews.
120+ roofs done across Denver Metro

See your friends & family price

60 seconds. No pressure. Just the real number.

Why your neighbors call us

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0
Roofs Completed
5.0
Average Rating
📅
18+
Years in Business
1 Day
Most Roofs Done

What you're actually paying for

You know it instinctively. There's a price strangers pay and a price friends pay. Here's what's hiding in the gap.

What strangers get told: Higher price = better roof

Two quotes come in $5,000 apart, so the expensive one must be better, right? Not really. Most roofing companies pull from the same supply houses. The materials are nearly identical.

What friends know: Materials cost what they cost

GAF. Owens Corning. CertainTeed. Everyone buys the same shingles. The gap between quotes is almost never the materials on your roof. It's the overhead the company is asking you to cover.

What strangers get told: Premium pricing means premium work

The fancy ads, the billboards, the door-to-door sales reps. Someone has to pay for all of that. That someone is the homeowner who didn't know to ask.

What friends know: The padding has a name. It's called overhead.

Big sales teams. TV spots. Aggressive marketing budgets. None of that ends up on your roof. It ends up on your invoice. The friends & family price strips it out.

What strangers get told: The cheapest quote is the best deal

The lowest number on the page looks like a win. Then six months in, the shingles lift, the flashing leaks, and the guy who installed it isn't returning calls.

What friends know: Cheap roofs aren't friends & family roofs

A friends & family price isn't the lowest price. It's the honest one. Materials + labor + enough margin to keep the business going. That's it. No corners cut. No coming back to pay for it twice.

What strangers get told: A warranty is a warranty

Some "lifetime" warranties have fine print that voids coverage after a few years. And if the company that installed your roof folds, that workmanship warranty folds with it.

What friends know: A warranty is only as good as the company behind it

Denver Roof Pros is GAF Certified PLUS-certified, so your warranty is backed by the manufacturer directly. And we've been here 18+ years. We're not going anywhere.

What strangers get told: Wait until spring

Spring is peak season. Peak season means peak pricing and crews booked out for weeks. "Wait" usually means "pay more later."

What friends know: Off-season is when the deals are

When demand drops, materials get cheaper and crews open up. Same quality roof, less money out of your pocket. That's the kind of tip a friend in the business gives you.

1 Higher price = better roof +

What strangers get told

Two quotes come in $5,000 apart, so the expensive one must be better, right? Not really. Most roofing companies pull from the same supply houses. The materials are nearly identical.

What friends know: Materials cost what they cost

GAF. Owens Corning. CertainTeed. Everyone buys the same shingles. The gap between quotes is almost never the materials on your roof. It's the overhead the company is asking you to cover.

2 Premium pricing means premium work +

What strangers get told

The fancy ads, the billboards, the door-to-door sales reps. Someone has to pay for all of that. That someone is the homeowner who didn't know to ask.

What friends know: The padding has a name

Big sales teams. TV spots. Aggressive marketing budgets. None of that ends up on your roof. It ends up on your invoice. The friends & family price strips it out.

3 The cheapest quote is the best deal +

What strangers get told

The lowest number on the page looks like a win. Then six months in, the shingles lift, the flashing leaks, and the guy who installed it isn't returning calls.

What friends know: Cheap roofs aren't friends & family roofs

A friends & family price isn't the lowest price. It's the honest one. Materials + labor + enough margin to keep the business going. No corners cut. No coming back to pay for it twice.

4 A warranty is a warranty +

What strangers get told

Some "lifetime" warranties have fine print that voids coverage after a few years. And if the company that installed your roof folds, that workmanship warranty folds with it.

What friends know: A warranty is only as good as the company behind it

Denver Roof Pros is GAF Certified PLUS-certified, so your warranty is backed by the manufacturer directly. And we've been here 18+ years. We're not going anywhere.

5 Wait until spring +

What strangers get told

Spring is peak season. Peak season means peak pricing and crews booked out for weeks. "Wait" usually means "pay more later."

What friends know: Off-season is when the deals are

When demand drops, materials get cheaper and crews open up. Same quality roof, less money out of your pocket. That's the kind of tip a friend in the business gives you.

Now you know what the gap really is

See what the friends & family price looks like for your roof.

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What "friends & family pricing" actually means

Materials + labor + enough margin to keep the business going. That's the whole formula. Here's what's in it - and what we leave out.

In your price

Same Quality Materials

Top-tier shingles, underlayment, flashing, and ventilation. The same brands the high-overhead companies use. Priced honestly.

In your price

Same Experienced Crew

Our in-house team, on every roof. The same guys who'd be on your buddy's roof if he owned the company. No randomly assigned subcontractors.

In your price

Enough Margin To Stay In Business

A fair margin so the crew gets paid, the lights stay on, and we're still here 18 years from now when you call us about a leak.

Not in your price

No Stranger Tax

No padding. No marketing-budget markup. No "since you don't know us, here's an extra few thousand on top." The price you see is the price a friend would get.

Friends & Family

Complete Roof Replacement

Starting from $9,999
  • Full tear-off of existing roof
  • Same quality materials a high-overhead company would use
  • Synthetic underlayment + ice & water shield
  • New flashing, drip edge & ridge vents
  • Full cleanup + magnetic nail sweep
  • Permit & inspection handled
  • Full manufacturer warranty
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60 seconds. No obligation. Just the real number.

Starting price is for roofs up to 1,500 sq ft with standard pitch and no special requirements. Final pricing depends on roof size, pitch, accessibility, and current condition. All estimates are free with no obligation.

Three quotes. One actual roof.

Same materials. Same labor. Different price. Here's where the gap actually comes from.

Stranger Price
"Lowball"
Friends & Family
Materials
Premium
Cuts corners
Premium
Labor
In-house crew
Subcontracted
In-house crew
Warranty
Full
Limited
Full
Padding in your quote
Heavy
None
None
Still around in 10 years?
Probably
Doubtful
18+ yrs and counting
What you actually pay
Overpay for overhead
Pay for it twice
The honest price
The most expensive roof is the one you pay for twice. Get the friends & family price.

See what a friend would pay for your roof

120+ homeowners in Denver Metro already have. 60 seconds.

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Glen Gardner and team

"We price your roof like we actually know you."

My name is Glen Gardner. I've been doing this in Denver Metro for 18+ years. A lot of roofing companies don't make it past five. We're still here because we do the work right and we don't put a stranger tax on top.

Here's the deal: every roofer has two prices. The one for strangers, and the one for people they actually know. We just decided to give everyone the second one. Same quality materials. Same full warranty. Same experienced crew. Priced like we know you.

If you ever need to pick up the phone and call us, we answer. That's it. That's the whole thing.

Glen Gardner / Owner, Denver Roof Pros

120+ five-star reviews

From your neighbors in Denver Metro.

★★★★★

"We had a great experience with Denver Roof Pros! Not only did they get my insurance company to pay for my roof after a hail storm, but they also got me new gutters and the whole house painted for just my $2,000 deductible. They made the whole process easy from start to finish. They were very knowledgeable, answered all my questions, and worked directly with my insurance company, even meeting the adjuster on-site to make sure nothing was missed. The crews were professional, friendly, and efficient—they completed the roof job in less than a day, the gutters the very next day, and the following week they had the house painted in 4 days. All of their crews did a through cleanup afterward. I also appreciated that they carry both general liability and workers’ comp insurance, which gave me extra peace of mind. Paying was simple through their online portal as well. It was the best $2,000 I’ve ever spent. I highly recommend Denver Roof Pros, and Denver Paint Pros and would definitely use them again!"

Mitchell Gardner / Denver County
★★★★★

"We had an excellent experience with Glen and the entire team at Denver Roof Pros! Glen was extremely quick to come out, take a look at our home and provide an estimate. Glen was friendly, thorough, and his pricing was extremely competitive.We had our roof replaced and had our home painted. The team did a great job! All of the installers and painters were professional and friendly. The crew made sure to clean up everything when they were done and ensured that we were happy with the work. Glen provided great follow up as well to make sure the project was completed and all of our questions were answered. We would highly recommend Glen and Denver Roof Pros to anyone in need of their services."

Ray Ulibarri / Adams County
★★★★★

"We had a 20+ year old roof and wanted to get it replaced for insurance savings. Glen came out within a couple of days of our first phone conversation and gave me a realistic evaluation of not only our roof but also some trim and stucco that could use some repairs. He spent quite a bit of time with me answering my questions and educating me on some important considerations when selecting a roof contractor. He got me a very competitive quote within a day and overall it was a friendly, no pressure sales process. Within a week of first contact, we had a new roof and had addressed a few water intrusion issues on our trim! They left our yard clean and we really had no issues with the entire process. From my experience, Glen is a man of integrity and Denver Roof Pros followed through and communicated with us through every step of the process. If your replacing your roof or doing any other work on your home, I would definitely give Denver Roof Pros a call."

Marty Zulkoski / Arapahoe County
★★★★★

"What a great group of folks at Denver Roof Pros! Glen and his entire crew did a great job for me! At first, my claim was denied by my insurance company. Denver Roof Pros didn’t give up. They supplemented the second evaluation of the roof with a ton additional photos all documenting that the roof was totaled. Their relentless efforts helped me get my insurance company to pay the claim and saved us more than $20k of out of pocket costs because we were selling the home. On top of all that, they worked with the buyers of my previous home to pick out colors and got it all done before we closed. Such a great team here and I’m thankful I was able to work with them!"

Jason Romig / Jefferson County
★★★★★

"Denver Roof Pros is outstanding! The owner, Glen, I have known for almost 50 years. He has more integrity than most people I have ever met and runs his businesses in a way that deserves the highest level of respect. Denver Roof Pros replaced our roof 2 years ago and did an outstanding job. When my neighbor across the street was having trouble finding a company she could trust to take care of her through the intimidating insurance process, I told her I would trust Glen with the lives of my precious grandchildren she also hired Denver Roof Pros to do her roof. I also used Denver Paint Pros to paint the exterior of our house many years ago and we are still very happy with the work they did. They used quality materials that have withstood the test of harsh weather and time. Also great prices for the quality of work and materials. Not necessarily the cheapest estimate or the most expensive, but definitely the best choice by far! I will use nobody else and will recommend no other contractor in any industry or trade to friends and family as strongly as I recommend Denver Roof Pros and Denver Paint Pros! You will not be disappointed!"

Laurie Cooke / Douglas County
★★★★★

"We couldn’t be more grateful for the outstanding service provided by Denver Roof Pros. The owners went above and beyond to help us out during a challenging situation, and their responsiveness was truly impressive. From the moment we reached out, everything was handled with professionalism, speed, and care. Not only was the service prompt and efficient, but it was also very affordable—without compromising quality. The workmanship was excellent, the communication clear, and the entire process smooth from start to finish. It’s rare to find a company that combines integrity, expertise, and genuine customer care the way Denver Roof Pros does. Highly recommended!"

Drew V. / Broomfield County

Before you decide

Straight answers. No runaround.

We keep overhead low and we don't pad quotes. No giant marketing budget, no aggressive sales team taking commission off your roof. Materials + labor + enough margin to keep the business going. That's it. After 18+ years we've figured out how to run lean without cutting corners on the actual roof - so the savings go to you instead of our billboard fund.
No. Every roof is installed by our crew - the same guys who'd be on your buddy's roof if he owned the company. They know our standards, they use our process, and they've been with us. That's how we keep the quality consistent across every job.
The full manufacturer warranty on materials - the same one you'd get from any certified installer. Because we're GAF Certified PLUS-certified, your warranty is backed by the manufacturer directly. We also include a workmanship warranty on our labor. Same coverage a stranger-price quote would give you. Just at the friends & family price.
Most standard residential roofs are done in a single day. Tear-off in the morning, new roof on by the afternoon, cleanup done before we leave. Larger or more complex roofs may take two days, but we'll tell you upfront.
Good. You should. Get them all and lay them side by side. Just make sure you're comparing apples to apples: same materials, same underlayment, same tear-off, same warranty. When you compare our price to a quote with the same scope, the gap is the stranger tax. That's it.
No. The quote you get is the price you pay. No change orders mid-job, no fees added on, no pressure. See your price, compare it, decide on your own timeline. That's how we'd want to be treated, so that's how we treat you.

What comes with every roof we build

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Full Manufacturer Warranty

The same warranty a stranger-price quote would give you. Backed by the manufacturer directly. Your roof is protected for decades.

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No-Surprise Guarantee

The quote is the price. No change orders. No padding added later. The number you see is the number you pay.

Priced Like We Know You

Same quality materials. Same experienced crew. Same full warranty. Just without the stranger tax on top. That's the whole pledge.

See what a friend would pay for your roof

The friends & family price takes 60 seconds to see. No pressure. No padding. Just the real number from a company that's been here for 18+ years.

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